I’ve been coaching CEOs and leadership teams since 2012—but my experience leading companies goes back much further.

Before launching Spark Insights, I served as President of a natural foods company, EVP of a performance automotive brand, and VP Strategy at a global UX design firm. I’ve built teams, launched products, opened international markets, and led strategic planning with companies ranging from early-stage startups to Fortune 100s.

I’ve sat in the seat.

I know what it’s like to carry the weight of a growing business, to hire (and fire) key people, to wrestle with profitability, team dynamics, and tough calls. That experience makes me a better coach—because I’m not guessing at what you’re going through.

Who I Work With

Most of my clients are CEOs, founders, and senior leaders at growing companies—people who’ve built something real, but now need to lead in a different way to scale.

They’re smart, capable, and committed—but they’re often too close to the business to see clearly. They know things aren’t working as well as they could, but don’t always know where to start. That’s where I come in.

What It’s Like to Work With Me

I’m not here to dazzle you with jargon or models.

I’m here to help you lead more effectively—faster.

Clients tell me I bring clarity, candor, and structure. I ask direct questions, give honest feedback, and help you see around corners. And I stick with you until the work is done.

Here are some of the things we usually tackle:

• Difficult conversations you’ve been avoiding
• Building a team that takes ownership
• Understanding the numbers behind your decisions
• Planning for growth (not just hoping for it)
• Aligning leadership around a shared vision
• Getting out of the weeds so you can lead

Why “Spark Insights”?

Because that’s what changes things. A spark of clarity. A new way of seeing the problem.
And from that, a better way forward.

Want to talk? [Let’s connect →]
(Southern California-based, coaching clients across the U.S. and Canada.)